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Logo Color and Placement Information

 

New Customers

Complete Customer Profile and Initial Logo Order

Logo Colors on Corporate Apparel

Corporate Logos decorated on garments should always follow any established company guidelines in order to assure the most tasteful use of your logo on fashion items.

Your Logo Color Options

  • Standard Corporate Identity Colors
  • Complimentary Tonal/Contrasting Colors

The usual preference for any corporate logo is that the logo be used in the standard corporate identity colors whenever possible (the colors of the garment allow the standard colors to be used and do not "clash" with the garment colors in any way). Whenever the specified corporate identity colors do not "blend well" with the garment chosen and clash with the garment colors, the logo should use complementary tonal/contrasting colors that compliment the garment.

For example, if the garment selected is all white, the logo would usually be applied using the standard corporate identity colors. However this is not always possible. For example, if the logo selected contained a blue shade, and the garment selected was a Royal Cutter & Buck polo, the logo should be applied in a complimentary color because the logo blue and Cutter & Buck royal will likely clash. Similarly, if a logo containing red was applied to a polo shirt with a black body and red trim on the sleeves, and the red clashed with the red trim of the shirt, the logo should be applied by matching the red trim of the garment.

Your Logo Placement

  • Default location for small designs is the left crest.
  • Default location for large designs is a full front.
  • Default location for dual designs is a left crest and a full back
  • Default location for backpacks, duffels, cases and all bags is the Front center.
    (the front pocket will be used when available and suitable.)

Depending upon the garment there may be placement options that can be specified. You may request these options… however, if they are not possible for the item selected we will inform you and request an alternative. Some items, such as bags, may have no placement options and must be decorated as the item requires.

The possible placement options are:

  • Left or Right Crest (chest pocket area)
  • Left or Right Sleeve (shoulder area)
  • Left or Right Collar (collar tip area… logo has to be very small)
  • Left or Right Cuff (cuff area on long sleeve shirts)
  • Full Front (approximately 10 inch square frame in the center front chest area)
  • Full Back (approximately 10 inch square frame in the center shoulder blade area)
  • Tag Back (no more than 4" design on the back, centered just below collar)